Episode 58: When the World Shifts—What Happens to Your Brand? with Victoria Holly

In this episode, our guest is Victoria Holly, founder of The Victoria Holly Interiors, an interior design firm with locations in Los Angeles, Newport Beach, and New York, with projects near and far.

We recorded this conversation live at High Point Market, and it's packed with real talk on what it means to build—both literally and creatively—when everything around you feels uncertain.

Victoria opens up about the impact of the recent LA fires and how it’s shifted not just her projects, but her perspective as a designer, business owner, and mom. If you’ve ever felt the pressure of balancing creativity with chaos, or the tension between personal branding and real-life identity, this one’s for you.

We also dive into:

• What clients are really looking for in a post-crisis rebuild

• How design aesthetics shift based on life stage, geography, and emotional context

• The unexpected ways motherhood shapes creative direction

• Why “classic, playful, and unexpected” became her new design pillars (and how to define your own)

• And how to find clarity when inspiration feels completely out of reach

Victoria shares her process, her mindset shifts, and the quiet lessons that come from being forced to slow down and ask: What do I really want to create?

This isn’t just a design chat. It’s a fresh look at what it means to create meaning through space—even when the ground beneath you is shifting.

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https://designdash.com/

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