Episode 57: What to Do with Your Marketing When Business Slows Down

Let’s be real—when business feels uncertain, your first instinct might be to cut back on marketing. It feels like the safe, practical move. 

In today’s episode, we break down what to do instead of pulling back. We talk about how to stay visible when times feel uncertain, and how to make smart, realistic decisions about where your marketing dollars (and effort) should actually go.

Whether you’re a solo designer or running a larger firm, you’ll come away with a better sense of what’s worth it and what you can let go of.

We also talk about:

• How to decide how much to spend on marketing (and why percentages matter more than fixed numbers)

• What types of marketing are worth the investment right now—and which ones can wait

• Why consistency is more important than size when it comes to visibility

• How long it really takes to see results from things like SEO, blogs, and print

• What we would do differently if we had an unlimited budget (and what we wouldn’t)

We also get into practical things like hiring a copywriter, partnering with other businesses, and what to do if you're starting from scratch or bootstrapping.

This isn’t a marketing 101 episode or a “do it all” checklist. It’s a real, honest talk about how to keep showing up—even when it feels like no one’s looking.

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