Episode 38: How to Build a Personal Brand That Feels Authentic w/ Kathleen Shannon

What’s the deal with personal branding? Is it all just a capitalist trap, or can it actually empower you to live and work authentically? This week, we sit down with Kathleen Shannon, Co-Founder and Creative Director of Braid Creative (and, fun fact, a roller-skating enthusiast), to unpack it all.

But here’s the thing: Kathleen flips the script on what it means to create a personal brand. Forget the facades and influencer vibes—this is about showing up as YOU. The messy, brilliant, unapologetic you. Whether you’re just starting out, thinking about a career pivot, or knee-deep in the entrepreneurial trenches, Kathleen’s got some seriously actionable insights.

So, if you’re feeling stuck, overwhelmed, or just wondering how the heck to navigate this whole “bring your full self to work” thing, this episode is your sign to hit play.

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