EP 17: How to Build a Thriving Side Hustle While Keeping Your Day Job With Jen White

Jen White is a content creator known for her engaging and viral posts on Instagram and TikTok. In this episode, Jen brings a unique perspective to the world of social media. She first started her journey on YouTube eight years ago and has since grown her presence across multiple platforms. Jen is celebrated for her authentic and relatable content, especially among women in their 40s who seek inspiration and connection.

 

In this episode Jen shares her secrets to balancing her dual careers with grace and efficiency. Working from home has allowed her to blend her day job with her passion for content creation seamlessly. She offers practical tips on making the most of downtime and integrating content creation naturally into daily routines. Jen’s approach underscores the importance of making your passion work for you, rather than feeling like an additional burden.

 

"I decided to make my content fit seamlessly with my life and not be an additional burden."

 

A major highlight of our discussion with Jen is on the emphasis on authenticity. She talks about the significance of showing her true self on social media, from vlogging her daily routines to sharing personal milestones to her followers. Jen's candidness and willingness to be vulnerable have endeared her to a loyal following. Her approach serves as a reminder that authenticity resonates deeply with audiences and can set you apart in a crowded digital space.

 

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